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Doing Sport Differently
A guide to exercise and fitness for people living with disability or health conditions
Kick it Out, the campaign against
discrimination in football which began
with racism, now has an Equality
Standard that encompasses six areas
of diversity: race, religion, age, gender,
disability and sexual orientation.
There are three levels of compliance –
preliminary, intermediate and advanced
– and to meet even the preliminary
level, clubs must commission an
external disability access audit using the
Accessible Stadia document mentioned
on page 52.
But that’s only the first stage. To
meet the Advanced level – and only
Arsenal have so far done this – clubs
need to implement the auditor’s
recommendations.
Encourage your club to share access
information: a page on the website
is easy to do and can make a big
difference, a leaflet or booklet for
people booking tickets, information for
away fans. Often away teams sell tickets
with no idea of the access arrangements
at the home team’s ground.
Encourage your club to do the little
things that can make a big difference
such as being flexible about where
people sit or using their existing
audio-visual facilities as much as
possible. Announcing substitutions/
replacements, goals/tries/wickets,
bookings/expulsions and other
information both on the PA and on
the screens in the ground doesn’t just
help spectators with visual or hearing
impairments but also those who have
popped out to the toilet, are temporarily
unsighted or don’t recognise your
team’s exciting new Brazilian signing.
Record the match programme and make
it available on CD (from the programme
sellers) or as an mp3 on the club
website. Doing this professionally will
only cost a couple of hundred pounds
but you can probably find a fan who will
do it for next to nothing.
Ask the manager and players to give up
five minutes to read their contributions.
No studios are needed. Modern
technology means they can record
themselves on their mobile phones.
Again it’s not only partially-sighted fans
who benefit. All those people driving
home in their cars after the match can
listen to the match programme.
Time and again disabled spectators told
us that the single thing that would make
the biggest difference was better staff
training. Understanding the issues makes
it far easier for stewards and other
staff to respond appropriately. Clubs
with well-trained disability-aware staff
don’t need to think of every possible
eventuality in relation to every possible
impairment in advance because they can
be confident that their staff can respond
intelligently to any situation in the
interests of both club and supporter.
4: Watching